City of Saints is a chain of coffee shops based in New York City with roasters located in the vibrant neighborhood of Bushwick. We created a campaign that would relaunch the brand and make it inclusive to millennials and the community surrounding City of Saints.
Inspired by the art community of Bushwick, We relaunched the City of Saints brand with a focus on community, self-expression, and democracy. We allowed it's consumers to shape how they would interact with the brand. Consumers can vote on the playlist in their stores to the blends in their shop and artists in their roasters, even on the location of City of Saints’ next coffee shop. Our focus was to bring a web experience that would embody the spirit of democracy and community.
Inspired by the art community of Bushwick, We relaunched the City of Saints brand with a focus on community, self-expression, and democracy. We allowed it's consumers to shape how they would interact with the brand. Consumers can vote on the playlist in their stores to the blends in their shop and artists in their roasters, even on the location of City of Saints’ next coffee shop. Our focus was to bring a web experience that would embody the spirit of democracy and community.